SEO Manager

UpSlide is the number one productivity solution provider for financial services. Our software dramatically improves the functionality of PowerPoint, Word, Excel, and Power BI and enables users at firms like Citi, KPMG, and BNP Paribas to focus on high-value tasks rather than formatting or copy-pasting. We’re scaling up with 160+ employees across our offices in New York, London, Paris (HQ), Singapore, and Berlin.

Our values ✨

Our values guide our approach to work and are at the heart of our recruitment process. To join our team, we look for individuals who value:

• Excellence: We think that every detail counts, and we place great importance on the quality of our deliverables.

• Trust: We are passionate, committed, and free to act with autonomy.

• Happiness at work: We enjoy looking on the bright side and we share our enthusiasm with our colleagues and clients.

The team 🧑‍🤝‍🧑

Join our Global Marketing team as an SEO Manager, collaborating with experts in content, design, demand generation, and product. You’ll work closely with Simone, our Head of Marketing, Chloe, our Content Director, and Giorgia our Head of Growth (when she returns from maternity in June).

Our team is based in London, Paris, and New York, but that doesn’t get in the way of our collaboration and culture! We have weekly virtual Global Marketing meetings, plus we host in-person marketing workshops each year, either in Paris or London.

We’re a hard-working, supportive team looking for someone to bolster our marketing offering

Team goals 🎯

Our main objective as a marketing team is to cement UpSlide as the must-have solution for financial and professional services. We achieve this by running demand creation and capture initiatives to help UpSlide grow our client base ultimately.

Your responsibilities 🖋️

• Mission 1: Developing and executing SEO and GEO strategies: Identify, plan, and implement initiatives that align with UpSlide’s growth goals, including keyword research, on-page and technical SEO, and backlink building.

• Mission 2: Building high-quality SEO content: Create new, high-impact content (blogs, landing pages) based on search intent and keyword opportunities. Refresh and optimise existing content on our website for long-term impact.

Here are the tools you’ll use daily:

• Ahrefs

• Google Search Console

• GA4

• Screaming Frog

• WordPress/Elementor

Your goals ⚡

• 3 months: Settling into UpSlide, getting to know the team, our workflows, processes, and strategy, and understanding our core ICPs/buyer personas. You’ll also have audited our existing SEO strategy and built plans to improve our performance.

• 6 months: You will have refreshed existing and built new, high-quality content that aligns with our pillar strategy to improve our overall performance. You will also have spent time investigating and building our GEO strategy, helping us rank in search engines (including LLMs like Copilot, Gemini and ChatGPT).

• 9 months: You will fully own the creation and delivery of our SEO strategy, monitoring keyword and site health, building new content, as well as collaborating with local marketers and PPC lead for cross-channel optimisation.

You are a great fit if you are:

• An excellent writer: Can build error-free, storytelling copy in UpSlide’s TOV.

• An SEO expert with hands-on experience: Deep knowledge of SEO best practices, keyword research, and SEO tools like Ahrefs, or SEMrush.

• Data-driven with an analytical mindset: Able to interpret data to measure SEO success and understand the performance of different types of content.

• A strategic thinker with excellent organisational skills: Can prioritize tasks effectively and meet deadlines while managing multiple projects.

• Collaborative and communicative: Comfortable working cross-functionally with Content, Product, and Sales teams, as well as developers, to achieve shared goals.

• Proactive and adaptable: Stay updated on the latest SEO and GEO trends and can quickly adapt to changes in search algorithms.

We’d love it if you have:

• Experience in B2B SaaS or tech industries: Familiarity with the unique challenges and opportunities in B2B SEO.

• Basic knowledge of HTML/CSS and web development principles: To assist with technical SEO discussions.

• Experience with relevant software/platforms: for example, Google Analytics, Google Search Console, Elementor, WordPress

• SEO content strategy experience: Proven success in guiding content creation that improves organic traffic and conversion rates.

✨ If you don’t tick all the boxes but you think you’d be a great fit, please apply and tell us why.

Recruitment process

• Interview one: Screening interview

• Interview two: Video call with Tariq, Content Manager (30 mins)

• Case study task: Prepare at home then send 48 hours before next interview (Estimated time to complete 1-2h)

• Interview three: In-person with Chloe, Content Director and Simone, Head of Marketing (1 hour)

• Interview four: Video call with Julien, CEO (20 mins)

🚀 We'll conduct a reference check to learn how to help you thrive!

⚡ On average our process lasts 3 weeks.

What we offer

Make a real difference and be at the very centre of a self-funded and growing SaaS company (doubling every two years for the past 10 years)!

🌍 International environment: Start-up with five offices (Paris, London, Berlin, New York, Singapore) and users in more than 60 countries

💻 Hybrid work: 2-3 days/week hybrid work policy

🧑‍💻 Work-from-home budget: €500 WFH equipment budget

🌱 Training & professional development: Collaboration with our sister company, IPH, who provides UpSliders with training on key soft skills and management

💆‍♀️ Wellness package: £45 per month for physical and mental wellness activities

⏰ Flexi-work: Flexible working hours

👶 Parental leave: Paid parental leave for the birthing/non-birthing parent and help for parents of children under seven

• Birthing parent: 14 weeks of fully paid leave

• Non-birthing parent: 4 weeks of fully paid leave

• Additional benefits: flexible return to work options, and additional 5 days fully paid

• 4 days fully paid leave for sick children up to 6 years old or up to €1,800 for childcare reimbursement

🏠 Beautiful office: An inspiring eighth-floor corner office near Liverpool Street with beautiful common areas and meeting rooms, a balcony with a view, bike storage and showers, tea/coffee, etc.

✈ Holidays: 25 days plus public holidays & a half-day of additional holiday per year of full service (up to 5 additional days)

🎉 Company events: Office socials and international company events (e.g. annual company seminar, team seminar, and sustainability actions taken throughout the year)

💸 Compensation: Competitive package

✅ Pension: Pension contributions (with matched contributions up to 5% after one year)

🩺 Health insurance: Opportunity to opt into a health insurance plan (Vitality)

More about UpSlide

• On top of exciting business challenges in a fast-growing market, you will find a friendly, caring, and challenging culture

• You will be met with opportunities to acquire new skills, learn from others in a multicultural environment, and grow as a person

• UpSlide employees have committed to making a positive impact on the world. We obtained B Corp certification in 2022 with strong commitments toward our employees, community, clients, suppliers, and the environment. UpSlide is now 30% owned by employees
  More info here: upslide.net/en/from-a-to-b-corp-our-mission-for-positive-impact/

• UpSlide was ranked #1 best place to work in 2019 and #1 best place to work in 2020 in the category “best company for remote work”
  More info here: upslide.net/en/happiness-at-work-recipe/

As a B Corp-certified company, we have strong commitments toward our employees, community, clients, suppliers, and the environment. We strive to create an environment where everyone feels welcome. This commitment to diversity and inclusion is applied in our recruitment process and your employee experience once you’ve joined UpSlide ✨