Lead Product Marketing Manager

UpSlide is the document production layer for financial services. 

We orchestrate LLMs, machine learning, and workflow agents within Microsoft 365 to deliver reliable, quality outputs in the most efficient and cost-effective way. As a Microsoft Solutions Partner, with 14+ years supporting financial services teams, we bring together expertise from the tech, finance and design fields to help clients like KPMG, BNP Paribas, Rothschild & Co. boost productivity while improving brand consistency across their corporate documents. 

We are a certified B Corporation, upholding the belief that businesses should have a positive impact on society.

Our values ✨

Our values guide our approach to work and are at the heart of our recruitment process. To join our team, we look for individuals who value:

• Excellence: We think that every detail counts, and we place great importance on the quality of our deliverables.

• Trust: We are passionate, committed, and free to act with autonomy.

• Happiness at work: We enjoy looking on the bright side and we share our enthusiasm with our colleagues and clients.

The team 🧑‍🤝‍🧑

UpSlide is a productivity platform for Microsoft 365 (PowerPoint, Excel and Word), built for financial professionals in investment banking, private equity, asset management and advisory. Product Marketing sits at the centre of Product, Sales and Marketing: we decide how UpSlide is positioned, priced and sold.

You’ll join as Lead Product Marketing Manager, reporting directly to Matteo Bordin, our CPO. You’ll work with the PMM team, including Laure, Senior PMM, and day-to-day with Sales, Product and Marketing.

Lead PMM is level L4 on our individual contributor track, one step above Senior PMM. You won’t manage people. You will own the positioning and go-to-market of a strategic bet end to end, starting with our AI offer, and you will set standards the whole PMM team uses.

Why this role, now: AI is changing what our clients expect from their tools, and Microsoft Copilot and general AI assistants are now part of every buying conversation. We need someone who can make our value obvious in that market, price it right, and make Sales confident selling it.

Team goals: Product Marketing makes UpSlide easy to understand, easy to sell, and priced right. Concretely:

• Sharpen positioning and messaging so prospects grasp the value fast.

• Arm Sales to win, especially against direct competitors and “we’ll just use Copilot”.

• Own pricing and packaging decisions and the reasoning behind them.

• Run customer communications that drive adoption and expansion.

The impact on the business is direct: higher win rates, stronger pricing power, and shorter sales cycles.

Team goals 🎯

Product Marketing's job is to make UpSlide easy to understand, easy to sell, and priced right. Concretely, that means:

• Sharpen positioning and messaging so prospects grasp the value fast.

• Arm Sales to win, especially against direct competitors.

• Own pricing and packaging decisions and the reasoning behind them.

• Run customer communications that drive adoption and expansion.

The impact on the business is direct: higher win rates, stronger pricing power, shorter sales cycles.

Your responsibilities 🖋️

Positioning of a strategic bet (35%)

• Own the positioning and go-to-market plan of a product line or strategic bet, starting with our AI offer (including MCP).

• Turn a vague market topic into a clear positioning and plan, with a 12-month view.

• Explain why UpSlide is a must-have next to Copilot and AI assistants, not a nice-to-have.

• Ship full launch kits for the bet: messaging, sales deck, demo, customer comms.

• Send a monthly pulse on the bet to the exec team.

Competitive intelligence & sales enablement (35%)

• Own competitive intelligence across direct competitors and AI entrants. Automate as much of it as you can.

• Run competitive review with Product, Sales and Marketing.

• Design the enablement and competitive update processes that all PMMs and Sales use.

• Partner with Sales on key deals.

Pricing & packaging (20%)

• Lead pricing and packaging work for your bet: options, AI usage and credit models, tiers.

• Build the pricing and market sizing models behind each recommendation.

• Write decision memos the exec team can decide on in one read.

• Track the impact on deal size after launch.

Raising the bar in Product Marketing (10%)

• Set standards adopted by all PMMs: positioning, launch tiers, competitive files.

• Be the internal reference on AI in marketing.

• Act as bar raiser in PMM hiring.

• Choose PMM tools with the Head of Product Marketing.
  

🎯 Your goals

First 3 months: Learn the product, customers and competitors fast. Audit our AI offer positioning, pricing and competitive files. At the same time, start shipping: refreshed battlecards, objection handling and sales deck sections that Sales uses in live deals.

By 6 months: Can update the positioning and go-to-market plan for UpSlide. First quarterly competitive review done. Support the levelling up of the PMM team on AI.

By 9 months: You can take a brand new offering from a blank page to launch on your own: market analysis, positioning, pricing input, launch kit and sales enablement. Have clear ARR impact.

You are a great fit if you have:

• 8+ years in product marketing, with at least one role where you owned the positioning of a product line or a new offer, not only launches.

• Significant experience in enterprise B2B sales: you’ve carried a quota in complex, high-value deals or worked hand in hand with sellers who do. This is a must.

• Pricing or packaging work you led that changed deal size: the options, the data, who decided, and the result.

• Results you can tie to revenue over 12 months or more, not only to pipeline, clicks or downloads.

• Competitive intelligence you owned and turned into wins.

• Daily, hands-on use of AI, and AI workflows you built (for example pricing models, automated competitive tracking, launch kits).

• Excellent written and verbal communication in English. You can write a one-page decision memo an exec can decide on.

• Based in Paris or London.

We’d love it if you have:

• Experience working in or selling to financial services: investment banking, private equity, asset management or advisory. Highly appreciated.

• Experience positioning or pricing an AI product, including usage or credit based models.

• Experience with the Microsoft partner ecosystem (marketplace, co-sell) or the Microsoft 365 / productivity software space.

• Experience supporting M&A with market or competitive analysis.
  

✨ If you don’t tick all the boxes but you think you’d be a great fit, please apply and tell us why.

Recruitment process

• First screening with our Talent Acquisition team (30 to 45 min, phone or video): mutual fit and motivation.

• Manager interview with Matteo Bordin, CPO (45 min to 1h30, video or in person): product marketing thinking and experience.

• Peer interview with peers from Product, Marketing and Sales (about 45 min).

• Business case with Matteo and a Product peer (1h to 1h30): a pricing and positioning problem, with a capped output (1 page or 5 slides), presented and defended live.

🚀 We’ll conduct a reference check to learn how to help you thrive. On average, our process lasts 3 weeks.

What we offer

🌍 International environment: Start-up with five offices (Paris, London, Berlin, New York, Singapore) and users in more than 60 countries

🌱 Training & professional development: Collaboration with our sister company, IPH, which provides UpSliders with training on key soft skills and management

🎉 Company events: Office socials and international company events (e.g. annual company seminar, team seminar, and sustainability actions taken throughout the year)

🏠 Beautiful office: An inspiring eighth-floor corner office near Liverpool Street with beautiful common areas and meeting rooms, a balcony with a view, bike storage and showers, tea/coffee, etc.

💻 Hybrid work: 3 days in-office per week

🧑‍💻 Work-from-home budget: €500 WFH equipment budget

⏰ Flexi-work: Flex your schedule however works (e.g. bank hours across the fortnight to take a Friday off)

💆‍♀️ Wellness package: £45 per month for physical and mental wellness activities

👶 Family support:

• Paid parental leave for birthing and non-birthing parents

• 4 days fully paid leave for sick children up to 6 years old or up to €1,800 for childcare reimbursement

• Flexible return to work options

• An additional 5 days are fully paid within 6 months after becoming a parent

✈ Holidays: 25 days plus public holidays & a half-day of additional holiday per year of full service (up to 5 additional days)

🪙 Pension: Pension contributions (with matched contributions up to 5% after one year)

🩺 Health insurance: Opportunity to opt into a health insurance plan (Vitality)

As a B Corp-certified company, we have strong commitments toward our employees, community, clients, suppliers, and the environment. We strive to create an environment where everyone feels welcome. This commitment to diversity and inclusion is applied in our recruitment process and your employee experience once you’ve joined UpSlide ✨